Kim Kardashian’s “serious complaint” to a fast food chain went viral as social media users wondered about her mystery issue.
The 38-year-old reality television star issued a call for someone from Jack in the Box to contact her, “Pronto!” but did not specify what the problem was – and didn’t actually tag the restaurant chain in her tweet on Monday.
“Hey, Jack In The Box I have a serious complaint but I won’t fully put you on blast, check your corporate email inbox or send me a DM with a direct person for my team to contact. Pronto!” Kardashian, who is married to singer Kanye West, tweeted.
Hey, Jack In The Box I have a serious complaint but I won’t fully put you on blast, check your corporate email inbox or send me a DM with direct person for my team to contact. Pronto!
— Kim Kardashian West (@KimKardashian) May 20, 2019
Twitter erupted with reactions from fans desperate to know what Jack in the Box could have done to warrant a message from Kardashian, who has nearly 61 million Twitter followers, as well as some complaints that she was abusing her celebrity status.
The biggest “can i speak to your manager?” Lmaooo
— LizMarie??? (@stayymotavated_) May 20, 2019
Jack in the Box rn pic.twitter.com/kwTsl8Qn9f
—  ㅤ (@kendalljennrs) May 20, 2019
Because letting millions of people know you have a “serious complaint” isn’t putting them on blast?
— Brian P. Hickey (@BrianPHickey) May 20, 2019
Abuse of power. Just take your wrong order and go.
— Philip Tetro (@PhilipTetro) May 20, 2019
Many assumed Kardashian’s beef with the fast food chain had to do with a wrong order and poked some fun as actress Alice Evans did.
Um, we’re only little people but we’ve had a number of close scrapes with various fast food outlets this last week. Wrong sauce packets, lost burgers, disappearing drinks you name it.
I hear you’re the best person to contact for this. Please let us know if you can help.
Best
— Alice Evans (@AliceEvansGruff) May 20, 2019
I didn’t get my bacon last time! Tell them to bring back the big cheeseburger. I will forever be faithful as a fan if you can do this
— Myly Psoriasis (@whoismpn) May 20, 2019
when they give you Diet Coke instead of regular https://t.co/VzFLTtOweE
— Aaron Rupar (@atrupar) May 20, 2019
Even Burger King and Wendy’s joined in with entertaining responses to the drama.
? Jack In The Box to the principal’s office
— Burger King (@BurgerKing) May 20, 2019
but like, who even goes there?
— Wendy’s (@Wendys) May 20, 2019
Kardashian clarified her message in a follow up tweet less than an hour later, saying it was “not about me or a wrong order.”
“Nobody recognized me and it’s something that I observed that affected other customers at this particular location that was concerning,” she tweeted.
I would like to add that this is not about me or a wrong order. Nobody recognized me and it’s something that I observed that affected other customers at this particular location that was concerning.
— Kim Kardashian West (@KimKardashian) May 20, 2019
Although she had not tagged Jack in the Box, Kardashian’s message definitely got to the company as they tweeted back a response asking for a contact person since they were unable to reach her with a direct message.
“Hi Kim, we are unable to DM you. Please send us a DM with how we can get in touch with your team & someone will reach out immediately,” they tweeted.
Hi Kim, we are unable to DM you. Please send us a DM with how we can get in touch with your team & someone will reach out immediately.
— Jack Box (@JackBox) May 20, 2019
The world may never know what the mystery issue was but apparently both Kardashian and Jack in the Box had positive feedback.
Thank you @JackBox for the quick response and handling the situation!
— Kim Kardashian West (@KimKardashian) May 21, 2019
Thanks, Kim, for talking with us today. We are taking actions to ensure that everyone has positive experiences when visiting Jack in the Box.
— Jack Box (@JackBox) May 21, 2019
There seemed to be no end of reactions on Twitter as many other restaurants and fast food chains got in on the fun.
Not a good day to be Jack
— Hooters (@Hooters) May 20, 2019
With what? A pithy comeback at a celeb’s successful resolution with a brand online in under 6 minutes?? What the heck do you want out of us?
They made it good. Good for them. She is happy. The merciless, frothy hordes of brand twitter are happy. Everyone is happy. pic.twitter.com/zonR9RW1tc
— Checkers & Rally’s (@CheckersRallys) May 21, 2019
While there was a fair share of those who thought it was melodramatic, it seems many were just intrigued by the mystery of it all.
— hay-zeus (@Jesramirez4) May 20, 2019
Kim, there are people that are dying
— Brandon Phan (@PhanofDatAss) May 20, 2019
Were your fries cold? You poor thing!
— Mark Dice (@MarkDice) May 20, 2019
Maybe the clerk didn’t believe her when she said who she was. I mean who would think someone like her would go to jack in the box?
— ?Deborah Blackwell? (@debi420681) May 20, 2019
I respect you not wanting to put them on blast but god I want to know what they did.
— Megan LeBlanc (@msmeganl) May 20, 2019
Kim practicing her lawyer abilities after reading a book
— adam (@adamashman_) May 20, 2019
what’s the point in posting it publically just to be vague lmao
— black opal (@_skybloom) May 20, 2019
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Originally from New York, Powers graduated from New York University and eventually made her way to sunny South Florida where she has been writing for the BizPacReview team since 2015.
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